Custom Call Routing

Redefining efficiency in sales and customer support

Take your sales and customer support efficiency to the next level with Custom Call Routing. It's a game-changing solution that cleverly directs each call to the right person, ensuring quicker responses, more satisfied customers, and a smoother workflow for your team.

Mastering customer communications in sales and support

NEED TO SIMPLIFY AND REDUCE! Check out 's cool features to manage your calls like a pro! With Call Blast, all members of your team get the call at once - perfect for smaller squads of 5-10. Got a longer list? Use Escalating routing to call team members one by one until someone picks up, else it goes to voicemail. But here's where it gets even more exciting: 's Round Robin feature ensures everyone gets a fair turn. When a new call comes, it goes to the agent who's been idle the longest. Missed the call? No worries! The system moves on to the next idle agent but you stay top of the list till you've taken a call. It's all about keeping talk time balanced. And for sales, Round Robin finds agents who've been waiting longest since their last call. This way, every agent gets equal opportunities, ensuring no one is left behind.


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You get to decide how each call should be routed based on CRM attributes of a lead, and real-time availability of reps and skills

Improved Efficiency

Custom Call Routing streamlines the call process by ensuring that each call is directed to the right individual or team. This reduces the time spent on rerouting calls and enables your team to handle more calls in a shorter period.

Enhanced Customer Experience

By directing the customer to the most appropriate person to handle their query, Custom Call Routing ensures a more effective and faster resolution. This leads to higher customer satisfaction levels and promotes customer loyalty.

Fair work distribution

With features like Round Robin, Custom Call Routing ensures an equitable distribution of calls among team members. This can help maintain a balanced workload and improve employee morale.

Increased sales opportunities

In sales, speed is often of the essence. Custom Call Routing ensures that potential sales calls are quickly directed to the available sales personnel, reducing the chance of missed opportunities and improving conversion rates.

Try out the channels that truly engage

Channels are not created equally. You might discover that one is working better for your prospects or customers than other. We hand-picked channels and their combinations to deliver the percentage of engagement you can close your quota with.


Custom Call Routing

Which call routing algorithm should I choose?

Here’s an in-depth article on the benefits and use cases of each of the algorithms.