In the fast-paced world of business, sending just one email often isn’t enough. Think about the number of emails you receive in a day; now imagine you’re a busy executive or a sales lead getting tons more. Your initial email might get buried under a pile, unseen, or forgotten. This is where the magic of the follow-up email comes in.
According to a recent study, an astonishing 70% of sales emails go unanswered. However, when individuals took the time to send a follow up email after no response, the reply rate jumped significantly. How significantly? Well, by the 6th email, the response rate was as high as 27%! That’s a pretty compelling reason to consider mastering the art of the email follow up.
Imagine you sent a proposal to a potential client. A week goes by, and there’s silence. Do they hate your proposal? Did they never see it? Maybe they’re just too busy? Sending a follow-up email can clarify the situation, reaffirm your dedication, and keep the lines of communication open.
Let’s look at an example of follow up email used by a successful salesperson at a leading software company:
Subject: Following up on my previous email about the Software Proposal
Hi [Name],
I hope this message finds you well. I’m just following up on the proposal I sent last week. I wanted to ensure it didn’t get buried in your inbox or if you had any questions. Looking forward to your feedback.
Best regards,
[Your Name]
A good follow up email template is like a Swiss army knife – versatile, effective, and always handy. Here are some steps and how to follow up on an email effectively:
Here’s a followup email template to illustrate:
Subject: Checking In
Hi [Name],
Just wanted to check in on the document I sent over on [Date]. Would you need any additional info?
Best,
[Your Name]
There’s a fine line between persistence and annoyance. If you’ve already sent several follow-ups and haven’t received a response, consider this polite gentle follow up email sample:
Subject: Final Check-In
Hi [Name],
I’ve reached out a couple of times, and I understand you’re very busy. I would like to follow up on my previous email one last time. If now isn’t the right time, do let me know how best to proceed.
Warmly,
[Your Name]
Effective communication, especially in business, is a two-way street. If your initial email didn’t get the response you were hoping for, don’t be disheartened. Whether you’re sending a sales follow up email or just checking in after a meeting, persistence, politeness, and providing value are key.
Use the guidelines and templates provided here to craft your perfect follow up email and remember: the fortune is often in the follow-up!
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